Natural personal care · Made in the USA

The honest, plant-derived essentials we couldn’t find, so we made them.

Five clean SKUs. Every ingredient earns its place. Unscented, vegan, and made in the USA.

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Botanical Body Wash8 FL OZ · Unscented

0Clean SKUs

0Synthetic fragrances

0 FL OZEvery bottle

USAMade in America

Sulfate-FreeParaben-FreePetrolatum-FreeSilicone-FreeDye-FreeFragrance-FreeVeganCruelty-FreePlant-DerivedMade in USAUnscentedRecyclable BottleSulfate-FreeParaben-FreePetrolatum-FreeSilicone-FreeDye-FreeFragrance-FreeVeganCruelty-FreePlant-DerivedMade in USAUnscentedRecyclable Bottle

The Line

Five botanicals. One honest line.

Every formula starts from scratch — built around what sensitive skin actually needs, not what’s cheapest to add.

Botanical Body Wash

Gentle Cleanse — Unscented

Coconut, aloe

A calendula flower covered in water droplets

Botanical Shampoo

Nourishing Cleanse — Unscented

Calendula, chamomile

Botanical Conditioner

Daily Detangle — Unscented

Avocado, pomegranate

Shea nuts, the seed the butter is pressed from

Botanical Body Lotion

All-Day Hydration — Unscented

Shea, sunflower

Botanical Hand Soap

Gentle Everyday Wash — Unscented

Soft lather, cotton

A small child’s hand holding a parent’s finger

The Story

Born from one dad’s search for something honest.

When my daughter Allison developed sensitive skin, I started reading ingredient labels in pharmacy aisles. What I found was a wall of chemicals in the affordable options — and price tags that made the clean alternatives out of reach.

“I spent two years reading ingredient labels. I finally stopped looking and started formulating.”

So I built what I couldn’t find: natural, gentle personal care that every family can afford. If it isn’t good enough for Allie, it isn’t good enough for anyone.

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What’s Inside

Plant-derived actives that do real work.

No filler fragrance oils. No synthetic dyes. Each botanical in Allie Pure was chosen for what it actually does for sensitive skin.

A cut aloe vera leaf showing the clear gel inside — **Aloe Barbadensis**A gentle, skin-calming base across multiple products — hydrating without heaviness. The real plant extract, not “aloe-derived” filler.

A chamomile flower in close-up — **Chamomile**Chamomilla Recutita flower extract, alongside aloe, calendula, kelp, and comfrey in the Shampoo — five real plant extracts, not a fragrance oil called “herbal blend.”

Knotted kelp floating in clear water — **Kelp**Ascophyllum Nodosum extract — the sea plant among the Shampoo’s five botanicals.

Comfrey flowers hanging in a cluster — **Comfrey**Symphytum Officinale leaf extract — the fifth of the Shampoo’s five real botanicals.

Jojoba fruit on the branch — **Jojoba**Simmondsia Chinensis seed oil in the Body Lotion — part of the petrolatum-free hydration alongside aloe, sunflower, and shea.

Fresh green tea leaves in morning light — **Green Tea**Camellia Sinensis leaf extract, with centella and dandelion root, for the Body Lotion’s genuinely botanical feel.

What We Stand For

Clean, honest, and accessible.

A single drop of water resting on a leaf

Transparent

Full ingredient lists. No hidden chemicals. No “fragrance” masking hundreds of unlisted compounds. What you read is everything that’s in the bottle.

Accessible

Clean personal care shouldn’t be a premium luxury. Every family deserves gentle products — that’s why we built this line for the value channel deliberately.

Family First

Built by a parent, tested with sensitive skin in mind. If a formula doesn’t hold up for Allison, we don’t ship it.

Ready to carry Allie Pure?

Sell sheets, samples, and planogram layouts are ready. Retailer buyers, brokers, and hospitality teams — let’s talk.

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