Retail & Broker Partnerships
The natural personal care line the value channel has been missing.
Eight SKUs. $2.99–$3.99 retail. Founder story that drives repeat purchase. Launch-ready.
Retail & Broker Partnerships
Eight SKUs. $2.99–$3.99 retail. Founder story that drives repeat purchase. Launch-ready.
The Opportunity
Natural personal care dominates premium retail. But in the dollar and value channel — Dollar General, Family Dollar, independent pharmacies — there isn't a single credible natural sensitive-skin brand at a family-affordable price point.
Allie Pure fills that gap with a complete 8-SKU line, a founder backstory that drives word-of-mouth, and retail pricing your customers will actually reach for.
Why This Brand Sells
A real father built this brand for his daughter's eczema. That story stops shoppers in the aisle and drives trial.
Personal care is consumable. Once a family finds a product that doesn't trigger their child's eczema, they never switch.
Four core SKUs fill a planogram section. Our full 8-SKU line fills a meaningful section, not just one peg.
Product Line Summary
| Product | Size | Retail | Key Claim |
|---|---|---|---|
| Deodorant — Fresh Cotton | 2.5 oz | $3.99 | Aluminum-Free |
| Deodorant — Unscented | 2.5 oz | $3.99 | Aluminum-Free · Fragrance-Free |
| Body Wash | 8 fl oz | $2.99 | Sulfate-Free |
| Shampoo | 8 fl oz | $2.99 | Sulfate-Free |
| Conditioner | 8 fl oz | $2.99 | Paraben-Free |
| Bar Soap 3-Pack | 3 × 3.5 oz | $3.99 | Natural · Paraben-Free |
| Liquid Hand Soap | 8 fl oz | $2.99 | Dye-Free |
| Body Lotion — Shea & Oat | 8 fl oz | $3.49 | Eczema-Friendly |